Mobile App User key Engagement Metrics

The majority of the developers do even see the performance of app after publishing. It is almost like manufacturing a ship and allowing it to go without setting any direction.

If you wish to make your app a successful one, it is necessary to make use of right metrics, rehearse and optimize your mobile app to accomplish your target goals.

Top 10 Metrics to Review Your User Engagement in the Mobile Apps

01. Number of downloads:

It is an important metric for reviewing and measuring user engagement since the main goal is to associate a large user base.
It is also important to track and understand the source of app installations. When viewed from the marketing angle, it helps in evaluating the effectiveness of the advertising channels and marketing efforts.
Tools to utilize for this: App Store and Play Store reports

02. Active app users:

If you wish to get a better idea of your application usage, you need to consider certain important metrics like daily active users (DAU), weekly active users (WAU), stickiness (MAU/DAU) and monthly active users (MAU). The total count of active users should be more than the new user’s count. It indicates and gives information about the regular users of the app.
Stickiness is one of the important factors to consider as it helps you in understanding the features that make your app sticky or additive. It is necessary to understand the important parts of the application to drive user engagement.
Tools to utilize for this: Fabric, AWS Mobile Analytics, and Google Analytics

03. Session Interval:

The session interval is the time in the middle of two repeated sessions of the application. It highlights the frequency the user uses and open the app. It is the best option to analyze the addictiveness as it tells how not frequently or frequently the users are utilizing your app.
Tools to utilize for this: AWS Mobile Analytics, Google Analytics.

04. Total number of new and old users:

It is important to track users for the mobile app to develop new engagement with the users. It can be accomplished by tracking particular behavior, launching successful mobile app marketing campaigns, and segmenting audiences. You can review the numbers by MAU, WAU, or DAU and that can also be further classified by gender, demography, age, device and much more.
Tools to utilize for this: Fabric, AWS Mobile Analytics, and Google Analytics

05. Screen flow:

By analyzing the screen flow, you can track a total number of exits and visits per screen and also the navigation flow within the screens. The screen flows analysis aids in reviewing the actions of the users of your app. By seeing the navigation pattern, you can get a clear idea about the problem areas, conversion road bumps and drop off screens. By having all this information, you can develop app-marketing promotions to get your dropped users and execute redesigns to develop clearer funnels.
Tools to utilize for this: Localytics, Mixpanel, Google Analytics.

06. Time spent in the app:

It shows how much time the users remain on your app. By utilizing this function of session length and session frequency, you can find out how users remain on your app on a monthly basis or daily basis. It is almost like other metrics which helps in understanding the behavior and usage patterns of the users.
You need to ask certain questions to yourself when you wish to enhance user engagement and users are not using your app:

  • Why the users are using my app for short or long periods of time?
  • Is the screen flow of the users similar?
  • Are users buying or searching more?
Tools to utilize for this: Fabric, AWS Mobile Analytics, Google Analytics

07. Conversion rates:

In every app, there are certain actions which the development team would wish the users to take. It can vary from installing the app to newsletter signups, making user register, making a purchase, filling an enquiry form and much more.
The conversion rate is the percentage of app users who accomplish a specific goal or a set of goals that you require them to execute in your app. By measuring the conversion rate at every single step in the funneled data, you can get an idea where your users are reducing off.
Tools to utilize for this: AppsFlyer and Apsalar.

08. Retention rates:

The retention rate is the percentage of users opening your app in the last thirty days. Retention and stickiness go together to find out how well the users are addicted to your app. It is possible to improve the retention rate by making certain changes to the onboard flow after studying the behavior of both- who have not retained and who retain. Since the installation costs are rising, it is recommended to concentrate on retaining more than acquiring.
Customers may disappear for several months suddenly. It is necessary to use tools that show the percentage of active users and users who close and never return back.
This metric can be useful to analyze if users are finding the new feature updates are keeping them engaged or taking them away.
Tools to utilize for this: Fabric, AWS Mobile Analytics

09. Churn rate:

Churn is one of the important metrics to focus on. It is the percentage of customers who close the application and never use again. Churn rate is the reverse of retention rate. The slowdown in retention explains where the customers are churning.
Tools to utilize for this: Fabric, AWS Mobile Analytics

10. LTV or Lifetime value:

The Lifetime value is the profit metric that shows the revenue through your app. It is the total profit you have earned from the customer before they have stopped to use your application. It helps in finding the profit your users generate and find the amount your app have chances to make in the future.
Tools to utilize for this: It depends upon your analytics package.

Conclusion

The main key to maintain and increase users is by optimizing and measuring for right engagement metrics. If you wish to know your performance of app or measure user engagement, get in touch with experts.